©
14clicksNickThe results of a new study by the Pivot Research Group has forecasted that the revenues of Facebook from social media marketing will cross the $490 million mark in the coming five years. The burst in revenues due to social media marketing will be due to the 900 million members, more than half of which are active on the site constantly through phones, tablets or computers.
The revenue from social media marketing on Facebook will is likely to cross $490 million by 2017 and this will represent 22% of the non-search ad market on mobile devices. Brian Weiser, an analyst at Pivot, states that though Facebook may not be divulging its intentions regarding mobile ads, these mobile ads could be a huge source of revenue. He added that it wouldn't be surprising if social media marketing on Facebook took the form of simple text ads in regional markets such as Japan or India.
The marketing forecasts for mobile devices made by Pivot are based on the prediction of growth of the internet giant in the market share and its discussions with the experts in the marketing field. Facebook has already made indications in its IPO SEC filing that they were thinking about placing "promoted stories" into the news feed of its users. The increased use of tablets by members for accessing their Facebook profiles will also factor in for future roll out of social media marketing campaigns.
©
jean-louis zimmermannBryan Alexander ,Director for Research at the National Institute for Technology and Liberal Education (NITLE) feels that social software has been the major product of the Web 2.0 revolution. The capability to boost people's knowledge for teaching and learning by developing strong social networks and communication links has been one of the major contributions of Web 2.0.
The ability of the users to collaborate and share information online has been made easier by the second generation of the World Wide Web which has become popular as Web 2.0. A more organized and dynamic HTML web has replaced the static pages with the help of the Web 2.0 software and web applications. The wide appeal of these more attractive, use friendly and widely linked pages has increased the usage of Web 2.0 in the development of websites and portals.
Web 2.0 can thus be defined as the advanced internet technology and application that is being used to develop social bookmarking, blogs, wikis , RSS , etc. The two major components of Web 2.0 the new applications like RSS and Eclipse and the user empowerment supported by them along with the technological advances supported by Ajax.
Interactive encyclopedias and dictionaries, mash ups, wikis and other Google base and web services are useful products of Web 2.0 and showcase its widespread utility and application. However people who are critical of Web 2.0 state that it allows easy intrusion and editions by average people who can tamper with the online content and thus reduce the credibility, ethics and legality of the same.
Web 2.0 is the buzzword and the presence of many online designs, courses, applications and workshops proves its popularity in the present internet and networking scenario.
©
marcopako RenRen is often described as the "Facebook of China". This giant social networking site is now seeking an IPO that could place its market value at $5.1 billion. The RenRen IPO is located at the intersection of two tech sweet spots: China and social networking.
Even though two-thirds of the Chinese population has yet to go online, there are still over 450 million users in the country. RenRen would be the first major social networking site to go public in an investment climate that favors the trend. RenRen also operates a daily deals site called Nuomi, and an online games site. However, some critics are claiming that RenRen and other Chinese internet stocks are in a bubble and don't deserve the lofty valuations. RenRen has significantly fewer users than Facebook, for example, with 117 million users to Facebook's 500 million.