The results of a new study by the Pivot Research Group has forecasted that the revenues of Facebook from social media marketing will cross the $490 million mark in the coming five years. The burst in revenues due to social media marketing will be due to the 900 million members, more than half of which are active on the site constantly through phones, tablets or computers.
The revenue from social media marketing on Facebook will is likely to cross $490 million by 2017 and this will represent 22% of the non-search ad market on mobile devices. Brian Weiser, an analyst at Pivot, states that though Facebook may not be divulging its intentions regarding mobile ads, these mobile ads could be a huge source of revenue. He added that it wouldn't be surprising if social media marketing on Facebook took the form of simple text ads in regional markets such as Japan or India.
The marketing forecasts for mobile devices made by Pivot are based on the prediction of growth of the internet giant in the market share and its discussions with the experts in the marketing field. Facebook has already made indications in its IPO SEC filing that they were thinking about placing "promoted stories" into the news feed of its users. The increased use of tablets by members for accessing their Facebook profiles will also factor in for future roll out of social media marketing campaigns.