If you are a user, or participant in more than one social network, you are likely to log into all of them regularly to stay in touch. A big timewaster. While ) This way you are still up to date with what's going on in your social networks (and that what you signed up for in the first place). I have always thought it was strange that the different social sites won't interconnect automatically, but I guess the motives for this are purely financial in nature. So if you're a heavy user of several social networks, go on and let loopster do the work for you. Get all the news an events in a presentable way, delivered the way you like it.