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by S.M. Schrama on October 15, 2007
Discovery Networks is a favorite of mine. I like a lot of documenteries it makes, although in Europe the TV channels are different from the american channels. I even subscribed to the extra channels such as Travel and Living and Civilisations. HowStuffWorks must be on of the pillars of todays internet - a site that always has been there and probably always will. And these to powerful companies have joined as Discovery Networks has aquired HowStuffWorks.
Discovery Communications Inc., looking to jump-start a stalled Internet strategy, plans to acquire the HowStuffWorks.com Web site for $250 million. Discovery, owner of cable channels such as Discovery Channel and Animal Planet, said it will use the site as the cornerstone of an effort to bring its vast library of video content to the Web. HowStuffWorks.com is a closely held company whose owners include investor Carl Icahn. The purchase also includes a number of digital properties, such as a map database, owned by HowStuffWorks, which isn't yet profitable.(Wall Street Journal)
Although it is somewhat strange that this article says DN plans to buy the site, as the two are already integrated on a certain level. Both sites link strategically to eachother.
All in all, great news !
Permalink: HowStuffWorks aquired by Discovery Networks
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/96855
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