I like wine. I enjoy drinking it, and experiencing different kinds of tasts in wine. There are many others globally who enjoy the same thing, and it woul be fun to be able to exchange knowledge and experiences with them. And this is one of the cases where a social network can prove it's value, as it is very capable to bring people together, archiving all conversations, experiences and tips. Snooth provides just that.

Snooth pulls professional reviews from online publications, which it pools into separate ratings. Each wine's page also features the option to buy it from one of the partnered wine dealers, which will jump you off Snooth's site, and onto their online store. In most cases, I found that the deals on the partner sites weren't that much better than the prices at my local wine dealer, but it's nice to have that option.(Webware)

Although one could argue that a social network like this should not be linked to commercial activities, personally I don't see why not. I think it provides a complete picture including prices, and if you don't have the time, a way to get your hands on some good wine.