I am happy to see Microsoft is doing something with it's power than could benefit an animal and it's habitat, but frankly, its minor.

a key component to the new penguin program will be the 2007 adoption of Seattle, WA-based Woodland Park Zoo's Penguin Exhibit. With it, Microsoft will become an official 2007-2008 'ZooParent' to the local Humbolt penguin exhibit.

I hope they won't tattoo their logo on the poor animals....The whole program is, of course, nothing more than politics.