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If you're looking to expand e-commerce at your company, Strands is a good place to start.

It's a simple idea. Your customers surf your website because they want to buy something. Wouldn't it be nice if you could get them to buy two somethings? Or maybe even three?

Strands has a system of behavioral targeting to help decide what else you have that your customers might want. Their widgets then show those items from your inventory to an online customer. The software will even explain to them why they might be interested in the item. A recommendation engine is an easy way to point your website visitors to other things at your site that they might very well be interested in.

If you're ready to move to the next level in online retailing, a good next step is a retail recommender widget.