The Cloud Is Coming - and With It, Change for Business

Filed in archive Cloud Computing on June 21, 2009

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BusinessWeek ran a couple of pieces recently on how cloud computing is changing both business and management.

The concept of cloud computing is one of a user sitting at a terminal taking advantage of services, storage space, and resources provided somewhere else - on another computer, through an Internet connection.

Many businesses have begun taking advantage of the cloud as a way to help employees in the field stay in touch and share information.

There are experiments popping up all over that offer lessons for other businesses. Serena Software has switched almost entirely to cloud services, even using Facebook as its main source of internal communications. GENENTECH (DNA) has made medical experts available to sales reps in the field with a couple of button clicks. Coca-Cola Enterprises (CCE) is equipping 40,000 mobile workers, including truck drivers, merchandisers, and sales staff, with portable devices so they're better connected to the home office while on the road.

As using the cloud becomes more and more affordable, productivity and efficiency in the business world will increase.