This time around, Warner Bros. Entertainment is offering full-length films and TV shows via Guba -- a site that allows users to browse, download and share videos. Customers will have around 200 films and TV programs that can be rented and/or purchased. Movie rentals will cost $1.99 per day, while television programs will cost $1.79. Newer films like "Syrianna" will cost users $19.99. Older films from the Warner Bros. catalog will sell for $9.99. All content will be protected by digital rights management software developed by Microsoft.

Warner Bros. and the Motion Picture Association of America only agreed to do business with Guba after the site began cracking down on blatant copyright infringement by its users. The site is also interested in offering other films from different movie production companies.

In May, Warner Bros. became the first company to offer a movie download service via BitTorrent. The company is allowing users to rent content or download permanent copies of movies that can be burned onto DVD. In contrast to BitTorrent, all content purchased on Guba can be burned onto DVD but will only be playable on the computer which it was burned. The decision for Warner Bros. to find new channels for distribution is designed to offer consumers a new way to receive content and to help combat piracy.

Source: Daily Tech

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