The developments around Web 2.0 have changes a lot over time. We started talking about Web 2.0 when people started to open up websites with ability to react and respond, from forums to blogs (weblogs). The web evolved enormously and now there is a big market for citizen generated content (meaning whatever you or I create), from written words to audio and video.

A new development is the option to use the web as publishing house : instead of trying to get your foot inside a *traditional* publishing house to get your music or book published, you can now use the net to do this. Several wellknown artists from the music industry now do this - for example Madonna cancelled her contract with the record industry to get things done by herself.

. This little man sued owners of his fansites for removal of any content that is even remotely related to him, effectively cutting of millions of fans. He's not the smartest, although someone has whispered in his ear, resulting in an effort to make peace with three of his greatest fansites that recently joined forces (Prince Fans United (PFU).

In short, you and me are now able to publish our work, digitally, or even in printed version if you are willing to invest. The web is truly going social. People understand that the money you ask for your song goes to you, not to tie-wearing people who actually only cost money.

Is our planet changing ?